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LinkedIn

Statistics report about LinkedIn

This report presents insights and statistics on business and employment network LinkedIn. It offers information on the business's finances, audiences, and premium subscribers, as well as a summary of industry benchmarks.

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Table of contents

Overview

8
  • Premium Statistic Global social network penetration 2019-2029
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Premium Statistic Countries with the most LinkedIn users 2025
  • Basic Statistic LinkedIn: countries with the highest audience reach 2025
  • Premium Statistic U.S. social media users 2024, by platform
  • Premium Forecast LinkedIn brand profile in the United States 2024
  • Premium Statistic LinkedIn revenue 2017-2025
  • Premium Statistic LinkedIn usage per minute 2026

Benchmark

4
  • Basic Statistic Leading brands worldwide 2024, by brand value
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Premium Forecast Social network usage by brand in the U.S. 2025
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025

Demographics

7
  • Premium Statistic LinkedIn users in 2025, by region
  • Basic Statistic LinkedIn: distribution of global audiences 2025, by age group
  • Basic Statistic LinkedIn: distribution of global audiences 2025, by gender
  • Premium Statistic LinkedIn: U.S. users 2025, by generation
  • Premium Statistic LinkedIn: U.S. users 2025, by gender
  • Premium Statistic LinkedIn: U.S. users 2025, by income
  • Premium Statistic LinkedIn: U.S. users 2025, by education

Traffic

4
  • Basic Statistic Web traffic referrers to LinkedIn.com 2024
  • Basic Statistic Distribution of LinkedIn.com traffic 2024, by country
  • Premium Statistic Total global visitor traffic to LinkedIn.com 2024
  • Basic Statistic Social media traffic referrers to LinkedIn.com 2024

Engagement

6
  • Premium Statistic LinkedIn: monthly carousels 2024, by account size
  • Premium Statistic LinkedIn: monthly image posts 2024, by account size
  • Basic Statistic LinkedIn: post engagement 2024, by number of hashtags used
  • Basic Statistic LinkedIn: Number of shares per post type 2024, by account size
  • Basic Statistic LinkedIn: monthly posts 2025, by account size
  • Basic Statistic LinkedIn: posts engagement 2024, by account size

Advertising

6
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026

Scams and fraud

8
  • Basic Statistic U.S. jobseekers encountering spam or fraud online 2024
  • Basic Statistic UK most common platforms for receiving fake job offers 2024
  • Basic Statistic Germany most common platforms for receiving fake job offers 2024
  • Basic Statistic U.S. adults on fake job posting experiences 2024
  • Basic Statistic U.S. adults on the consequences of falling victim to fake job postings 2024
  • Basic Statistic Most used contact medium for job scammers 2023-2024
  • Basic Statistic Most targeted industries for job scammers 2023-2024
  • Premium Statistic LinkedIn: government requests for content removal 2024
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