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Social search

Statistics report on social search

This report presents statistical information on social search, with an overview of its usage in comparison to traditional search engines and for product and brand research, providing a generational breakdown of users, as well as trust and satisfaction towards the practice. The last chapter analyzes how advertising and social commerce work to explore and profit from this search trend.

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Table of contents

Overview

5
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Premium Statistic Most helpful platforms for information search according to U.S. consumers 2026
  • Premium Statistic Global most searched keywords on Google in 2025, by monthly search volume
  • Premium Statistic Share of U.S. consumers using TikTok as a search engine 2026

Search engines vs. social media

6
  • Basic Statistic Referral share of search engines worldwide 2015-2026
  • Basic Statistic Total global visitor traffic to Google.com 2024
  • Basic Statistic Total global visitor traffic to Bing.com 2024
  • Basic Statistic Total global visitor traffic to user-generated content websites 2024
  • Basic Statistic Leading websites worldwide 2026, by monthly visits
  • Basic Statistic Most linked to websites worldwide 2024

Product and brand research

6
  • Premium Statistic Leading channels for product search worldwide 2025
  • Premium Statistic Social referrals to e-commerce sites in the U.S. 2022-2024, by device
  • Premium Statistic Most effective platforms for influencers marketing in the U.S. 2024
  • Basic Statistic Channels used for discovering, researching, and purchasing products globally in 2024
  • Premium Statistic Top social sites for product discovery and research in the U.S. 2024
  • Premium Statistic Online channels consumers use in the purchase process 2024

Generational breakdown

8
  • Basic Statistic U.S. adults using social media for online search first 2024, by generation
  • Basic Statistic U.S. most popular search topics among Gen Z on selected platforms 2024
  • Premium Statistic Likelihood to research products on social media before purchase U.S. 2024, by age
  • Premium Statistic Top social sites used for product research before big purchase U.S. 2024, by age
  • Premium Statistic Share of U.S. consumers using TikTok as a search engine 2026, by generation
  • Premium Statistic Influence of social media on purchasing behavior in the U.S. 2024, by age
  • Premium Statistic Gen Z shoppers discovering and buying on social media 2023-2024
  • Premium Statistic Use of chatbots on brand websites worldwide 2024, by age

Trust and satisfaction

5
  • Premium Statistic Most trusted sources of general news and information worldwide 2011-2024
  • Premium Statistic Trust in product research results in U.S. 2024, by platform
  • Premium Statistic Trust in product research results in UK 2024, by platform
  • Premium Statistic Trust in product research results in Germany 2024, by platform
  • Basic Statistic U.S. online portals and search engines customer experience trends 2023-2024

Social and search advertising

6
  • Premium Forecast Search ad spending worldwide 2019-2030
  • Premium Statistic Media with ads more relevant than on Google in the U.S. 2024
  • Premium Statistic Change in retail ad spend worldwide 2025, by medium
  • Premium Forecast Social media advertising spending worldwide 2017-2031
  • Premium Statistic Social media ad reach in the United States 2025, by platform
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
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