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Second screen usage

Statistics report on second screen usage

This report presents a range of statistics and survey results on the topic of second screen usage. This is also sometimes referred to as media stacking or media meshing and essentially entails using a second screen, generally a smartphone or tablet device, while also watching television.

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Table of contents

Devices and usage

9
  • Premium Statistic Frequency of U.S. smartphone usage while watching TV 2019
  • Premium Statistic Frequency of U.S. tablet usage while watching TV 2019
  • Basic Statistic U.S. TV second screen usage penetration among online users 2017
  • Premium Statistic U.S. second screen level of attention during TV consumption 2017
  • Premium Statistic U.S. simultaneous internet and TV users 2018-2022
  • Premium Statistic U.S. simultaneous related-content internet and TV users 2014-2018
  • Premium Statistic U.S. second screen related content users 2015-2018
  • Premium Statistic Global teen and young adults second screen usage Q2 2017
  • Premium Statistic U.S. online user second screen usage while watching TV 2017

User demographics

10
  • Premium Statistic U.S. users who used their smartphone while watching TV 2019, by gender
  • Premium Statistic U.S. users who used their smartphone while watching TV 2019, by age group
  • Premium Statistic U.S. users who used their smartphone while watching TV 2019, by ethnicity
  • Premium Statistic U.S. users who used their smartphone while watching TV 2019, by income
  • Premium Statistic U.S. users who used their smartphone while watching TV 2019, by education
  • Premium Statistic U.S. users who used their tablet while watching TV 2019, by age group
  • Premium Statistic U.S. users who used their tablet while watching TV 2019, by gender
  • Premium Statistic U.S. users who used their tablet while watching TV 2019, by ethnicity
  • Premium Statistic U.S. users who used their tablet while watching TV 2019, by income
  • Premium Statistic U.S. users who used their tablet while watching TV 2019, by education

Second screen activities

6
  • Premium Statistic Second screen activities of U.S. users while watching TV 2017
  • Basic Statistic Smartphone use while watching TV in the United States 2019
  • Basic Statistic Tablet use while watching TV in the United States 2019
  • Premium Statistic Computer use while watching TV in the United States 2017
  • Premium Statistic Second screen usage in the United States as of November 2016, by age
  • Premium Statistic Second screen usage during TV shows in the U.S. 2017, by genre

Social media

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  • Premium Statistic Frequency of U.S. smartphone social usage while watching TV 2019
  • Basic Statistic Digital engagement of U.S. adults with TV shows 2018
  • Premium Statistic Importance of social media for U.S. TV superfans on Twitter 2017
  • Basic Statistic U.S. ad-supported TV share of voice on Twitter 2018, by timeslot
  • Basic Statistic U.S. ad-supported TV share of voice on Twitter 2018, by genre
  • Basic Statistic Total mentions of the Oscars on social media posts worldwide 2017-2018
  • Premium Statistic Top mentions during the Oscars on social media posts worldwide 2018
  • Premium Statistic Oscars: most discussed award categories on social media 2018
  • Premium Statistic Oscars: most discussed best picture nominees on social media 2018

Sports

4
  • Premium Statistic Second-screen behavior among sports fans 2021
  • Basic Statistic 2018 Winter Olympics social media posts and discussion distribution
  • Basic Statistic 2018 Winter Olympics athletes with highest social media follower growth
  • Premium Statistic FIFA World Cup: simultaneous second screen usage 2018
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