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Online video in the Nordics

Statistics report about online video viewing in the Nordics

This report presents insights and statistics on online video usage, highlighting online video consumption in the Nordic region. It gives information on the most popular online video content properties, online video consumption trends, as well as on the use and popularity in the region of social video platforms YouTube and TikTok. See the report on video-on-demand in Scandinavia for a complete outlook.

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Table of contents

Overview

5
  • Premium Statistic Most popular video content genres in Europe 2023, by platform type
  • Premium Statistic Share of users watching online video content in the Nordics as of January 2024
  • Premium Statistic Number of users of video streaming (SVOD) in the Nordics 2018-2027
  • Premium Statistic Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
  • Premium Statistic SVOD changes in last 12 months in Scandinavia 2023, by age group

Video in Sweden

10
  • Premium Forecast Over-the-top video market penetration rate in Sweden 2022-2030, by segment
  • Premium Forecast Over-the-top video services market revenue in Sweden 2022-2030, by segment
  • Premium Forecast Over-the-top video services market revenue per user in Sweden 2022-2030, by segment
  • Premium Forecast OTT Video average revenue per user in Sweden 2017-2030
  • Premium Statistic Daily engagement with videos in Sweden 2023, by format
  • Premium Statistic Distribution of daily video streaming time in Sweden 2024, by gender and age
  • Premium Statistic Subscription to video streaming services in Sweden 2023, by gender
  • Premium Statistic Subscription to video streaming services in Sweden 2023, by age
  • Premium Statistic Daily reach of Netflix in Sweden 2023, by gender and age
  • Basic Statistic Quarterly number of Viaplay subscribers 2022-2024, by region

Video in Norway

5
  • Premium Forecast Over-the-top video services market penetration in Norway 2021-2030, by segment
  • Premium Forecast Over-the-top video services market revenue in Norway 2021-2030, by segment
  • Premium Forecast OTT Video average revenue per user in Norway 2017-2030
  • Premium Statistic Most used SVOD platforms in Norway 2023
  • Premium Statistic Most used SVOD platforms in Denmark and Norway 2021-2023

Video in Denmark

10
  • Basic Statistic Share of free video streaming users in Denmark quarterly 2018-2023
  • Basic Statistic Share of video-on-demand subscribers in Denmark quarterly 2023, by age
  • Basic Statistic Share of free video streaming users in Denmark quarterly 2023, by gender
  • Premium Forecast ARPU in the TV & video segment of the media market in Denmark 2017-2030
  • Premium Statistic Subscriptions to OTT video services in Denmark 2014-2024
  • Premium Statistic Distribution of media usage in Denmark 2019-2024, by medium
  • Premium Statistic Streaming services per household in Denmark 2019-2023
  • Premium Statistic Most used video streaming services in Denmark 2022-2024, by viewing time
  • Premium Statistic Daily time spent watching content on Neflix in Denmark 2023, by age
  • Premium Statistic Most used SVOD platforms in Denmark 2023

Video in Finland

4
  • Premium Forecast Most used devices for digital videos in Finland 2023
  • Premium Statistic Most popular video content genres in Europe 2023, by platform type
  • Premium Statistic Number of subscribers to video-on-demand services in Finland 2023, by platform
  • Premium Forecast Video live streaming sites usage in Finland 2023

Social video & UGC in the Nordics

14
  • Premium Statistic YouTube users Nordics 2025, by country
  • Basic Statistic Nordics: YouTube users 2025, by gender
  • Premium Statistic Daily reach of YouTube in Sweden 2023, by gender and age
  • Premium Statistic YouTube usage rate in Norway Q4 2023, by frequency
  • Premium Forecast Number of YouTube users in Finland 2017-2030
  • Basic Statistic Nordics: TikTok users 2025, by country
  • Basic Statistic Nordics: TikTok users 2025, by gender
  • Premium Statistic Sweden TikTok weekly users 2024, by generation
  • Premium Statistic TikTok's daily reach in Sweden 2023, by age
  • Premium Statistic Daily reach of TikTok in Sweden 2023, by gender
  • Premium Statistic TikTok daily usage rate in Denmark 2023, by age
  • Premium Statistic TikTok usage rate in Denmark 2023, by frequency
  • Premium Statistic TikTok user reach in Norway Q4 2023, by age group and gender
  • Premium Statistic TikTok usage rate in Norway Q4 2023, by frequency

Video content creators

8
  • Premium Statistic Most popular YouTube channels in Sweden 2023, by reach and engagement
  • Premium Statistic Most popular YouTube channels in Denmark 2025, by number of video views
  • Premium Statistic Most popular YouTube channels in Norway 2025, by number of video views
  • Premium Statistic Leading YouTube channels in Finland 2025, by views
  • Premium Statistic Most popular TikTok accounts in Sweden 2023, by reach and engagement
  • Premium Statistic Most popular TikTok accounts in Denmark in 2026, by number of followers
  • Premium Statistic Most popular TikTok accounts in Norway in 2024, by number of followers
  • Premium Statistic Most popular TikTok accounts in Finland in 2024, by number of followers
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