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Subscription video-on-demand in Scandinavia

Statistics report on subscription video-on-demand in Scandinavia

This report presents a range of selected statistics and data on subscription video-on-demand in Scandinavia. In addition to relevant and recent key figures about the global and Nordic SVOD market it includes several facts about costs and spending, popular platforms, as well as subscriber behavior in Sweden, Denmark, and Norway.

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Table of contents

Overview

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  • Premium Statistic Global share of users watching content via streaming services Q2 2025, by country
  • Premium Statistic SVOD services reach worldwide 2024, by country
  • Premium Statistic Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
  • Premium Statistic Number of users of video streaming (SVOD) in the Nordics 2018-2027

Costs and spending

5
  • Premium Statistic Monthly household media spending share in Sweden 2023, by medium
  • Premium Statistic Average monthly spending on media in Norway 2022
  • Premium Statistic Consumer spending on digital and physical video in Denmark 2013-2024, by sector
  • Premium Statistic Opinion on SVOD household spending growth in the Nordics 2022-2023
  • Premium Statistic SVOD households' willingness to pay for local video content in the Nordics 2023

Platforms

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  • Premium Statistic Share of individuals with access to selected SVOD services at home in Sweden 2023
  • Premium Statistic Most used SVOD platforms in Denmark and Norway 2021-2023
  • Premium Statistic Market share of SVOD services in the Nordic countries 2013-2022
  • Basic Statistic Quarterly number of Viaplay subscribers 2022-2024, by region
  • Premium Statistic Disney+ subscriptions in Nordic countries 2022

Subscribers and consumer behavior

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  • Premium Statistic Households with VOD subscriptions in Sweden 2022-2023, by segment
  • Basic Statistic Share of video streaming subscribers in Norway 2016-2023
  • Basic Statistic Share of video-on-demand subscribers in Denmark quarterly 2018-2023
  • Premium Statistic SVOD changes in last 12 months in Scandinavia 2023, by age group
  • Premium Statistic Reasons for canceling an SVOD subscription in Scandinavia 2021-2022
  • Premium Statistic Preferred payment models of video streaming services in Scandinavia 2021-2022
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