Social media in the Baltics
Statistics report on the social media market in the Baltic States
This report presents a statistical overview of social media usage in the Baltics, providing up-to-date information on the number of social media users and the leading social media platforms in Estonia, Latvia, and Lithuania, as well as data on user demographics and behavior across the region. More graphs on the social media usage in Lithuania can be found in the dedicated report .
Report Details
Social media in the Baltics
Pages
61 Pages
Format
PPTX
,
PDF
Language
English
Released
2024
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
7
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Number of social media users in Estonia 2000-2040
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Number of social media users in Latvia 2000-2040
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Number of social media users in Lithuania 2000-2040
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Social media identities as a share of population in the Baltics 2025, by country
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Enterprise social media use in the Baltics 2015-2023, by country
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Social media advertising spending in the Baltics 2017-2030, by country
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Influencers as a share of population in the Baltics 2022, by country
Leading platforms
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Most visited social media platforms in Estonia 2024
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Most visited social media platforms in Latvia 2026
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Most visited social media platforms in Lithuania 2024
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Leading social media websites in Estonia 2025, by web traffic share
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Leading social media websites in Latvia 2023, by web traffic referral share
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Leading social media websites in Lithuania 2026, by web traffic share
Meta Platforms users
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Number of Facebook users in Estonia 2017-2030
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Number of Facebook users in Latvia 2017-2030
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Number of Facebook users in Lithuania 2017-2030
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Number of Instagram users in Estonia 2017-2030
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Number of Instagram users in Latvia 2017-2030
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Instagram users in Lithuania 2017-2030
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Number of WhatsApp users in Estonia 2017-2030
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Number of WhatsApp users in Latvia 2017-2030
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Number of WhatsApp users in Lithuania 2017-2030
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Number of Messenger users in the Baltics 2024, by country
Other platforms' users
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Number of Pinterest users in Estonia 2017-2030
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Number of Pinterest users in Latvia 2017-2030
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Number of Pinterest users in Lithuania 2017-2030
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Number of LinkedIn users in Estonia 2017-2030
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Number of LinkedIn users in Latvia 2017-2030
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Number of LinkedIn users in Lithuania 2017-2030
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Number of Reddit users in Estonia 2017-2030
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Number of Reddit users in Latvia 2017-2030
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Number of Reddit users in Lithuania 2017-2030
User demographics
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Gender distribution of social media users in the Baltics 2025, by country
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Facebook user share in Estonia 2024, by age group and gender
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Facebook user share in Latvia 2024, by age group and gender
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Facebook user share in Lithuania 2025, by age and gender
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Instagram user share in Estonia 2024, by age group and gender
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Instagram user share in Latvia 2024, by age group and gender
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Instagram user share in Lithuania 2024, by age and gender
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Share of LinkedIn users in Estonia 2024, by age group
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Share of LinkedIn users in Latvia 2024, by age group
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Share of LinkedIn users in Lithuania 2024, by age group
Social commerce
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Penetration rate of social commerce in the Baltics 2018-2030
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Leading social media platforms among e-shoppers in Estonia 2023
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Leading social media platforms among e-shoppers in Latvia 2023
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Leading social media platforms among e-shoppers in Lithuania 2023
User behavior
4
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Main social media use purposes in the Baltics 2023, by country
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Share of people following influencers in the Baltics 2023, by country
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Preferred influencer content categories in the Baltics 2023, by country
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Trust in social media news in the Baltics 2022, by platform and country
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