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Social media and artificial intelligence

Statistics report about social media and artificial intelligence (AI)

This report looks at the usage of artificial intelligence (AI) on social media, including the usage of generative AI on social media, AI and social media marketing, and the concerns of social media users with regard to deep fake images and audio.

Table of contents

Overview

6
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Premium Statistic Social media revenue of selected companies 2025
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Main AI applications for digital marketing among DMOs worldwide 2024
  • Premium Statistic Opinion of AI-created content being better than human-created in the U.S. 2024

AI market

5
  • Premium Forecast Market size of AI worldwide 2020-2032
  • Premium Forecast Generative AI market size worldwide 2019-2032
  • Premium Forecast Machine learning market size worldwide 2020-2031, by country
  • Premium Statistic Global spending on AI 2023, by industry
  • Premium Statistic Distribution of global spending on AI 2023, by industry

AI and social media marketing

8
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
  • Premium Statistic Main areas and tactics in which marketers used AI worldwide 2025
  • Premium Statistic Key purpose of AI tools in influencer marketing worldwide 2025
  • Premium Statistic Marketers plans to use AI in influencer marketing 2025
  • Premium Statistic Global marketers on AI generated social media content labels 2024
  • Basic Statistic Global marketers on generative AI benefits for social media marketing 2024
  • Premium Statistic Top GenAI challenges for social media marketing according to marketers worldwide 2024
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025

Generative AI on social media

11
  • Premium Forecast Number of users of generative AI worldwide 2020-2032
  • Premium Statistic Leading AI applications to the influencer marketing workflow worldwide 2026
  • Premium Statistic Content personalization trends in the U.S. 2025
  • Premium Statistic Major 20 AI models in March 2026, by performance
  • Premium Statistic Challenges hindering generative AI adoption in the next two years globally 2024
  • Basic Statistic Global online users engagement with AI on social media 2023, by generation
  • Premium Statistic Familiarity with the use of generative AI in social media in the U.S. 2023
  • Basic Statistic U.S. usage of generative AI Q2 2023, by generation
  • Premium Statistic Top AI tools for image generation used by influencers worldwide 2023
  • Premium Statistic Disclosure of AI and ML usage by influencers worldwide 2023
  • Premium Statistic Appeal of generative AI in social media in the U.S. 2023, by content creator category

Concerns

9
  • Premium Statistic U.S. adults on AI impact on erosion of personal privacy 2025, by age group
  • Premium Statistic U.S. adults worry about AI-generated deepfakes 2023-2025
  • Premium Statistic U.S. adults worry about AI-generated deep fakes 2025, by age group
  • Premium Statistic U.S. adults worry about AI-generated deep fakes 2025, by gender
  • Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024
  • Basic Statistic UK: reactions to seeing AI generated content on social media 2024
  • Premium Statistic Educators perceived risks on AI and critical thinking skills, 2024
  • Premium Statistic Adults' opinion on the effect of AI on media in the U.S. 2025, by age group
  • Premium Statistic Potential influence of AI and deepfakes on upcoming elections 2024, by country
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