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Meta in India

Statistics report about Meta platforms in India

This report presents insights and statistics on the usage of Meta Platforms in India with a focus on Facebook, Instagram, and WhatsApp. Beginning with an overview of the company's global key performance indicators, the report provides a glimpse of the social media usage trends in India. Another three chapters are dedicated to each of the Meta-owned platforms and their performance and usage in the Indian market. Finally, a chapter providing a glimpse of advertising on Meta platforms has been provided.

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Table of contents

Meta Platforms Inc.

6
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Meta: annual revenue and net income 2007-2025
  • Premium Statistic Number of Facebook users worldwide 2000-2040
  • Premium Forecast Number of WhatsApp users worldwide 2017-2030
  • Premium Forecast Number of Instagram users worldwide 2000-2040
  • Basic Statistic Threads: quarterly global MAUs 2023-2026

The Indian market

4
  • Premium Statistic Digital population in India 2025, by type
  • Premium Statistic Leading social media sites in India 2026, by web referral share
  • Premium Forecast Most common social media activities in India 2025
  • Premium Statistic Daily time spent on social media apps in India 2025

Facebook

6
  • Basic Statistic Countries with the most Facebook users 2025
  • Premium Statistic Share of Facebook in social media market India 2019-2025
  • Premium Statistic Facebook India revenue FY 2017-2024
  • Premium Statistic Facebook post engagement rates in India 2024, by type
  • Premium Statistic Facebook Messenger Android DAU in selected markets 2024
  • Premium Statistic Facebook Messenger iOS DAU in selected markets 2024

WhatsApp

5
  • Premium Statistic WhatsApp usage in selected markets Q2 2025
  • Premium Statistic WhatsApp user engagement in selected markets 2020-2024
  • Premium Forecast Most used messenger by brand in India 2025
  • Premium Statistic Countries with most WhatsApp Business app downloads 2026
  • Premium Statistic Countries with the highest lifetime WhatsApp Business in-app revenue 2025

Instagram

4
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic Share of Instagram users in India 2018-2025, by gender
  • Premium Statistic Share of Instagram in social media market India 2020-2025
  • Premium Statistic Platform preference for influencer content consumption India 2023

Advertising

5
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Premium Statistic Facebook ad reach rate APAC 2025, by country
  • Premium Statistic Facebook Messenger ad reach rate APAC 2025, by country
  • Premium Statistic Number of users reached by ads on select social media India 2025
  • Premium Statistic Preferred platform for social media influencer collaboration India 2024
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