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YouTube in the United Kingdom (UK)

Statistics report about YouTube in the United Kingdom

This report presents information on the online video platforms YouTube in the United Kingdom (UK). It provides data on Google UK Limited, user metrics, and user engagement, as well as mobile app performance in the country. The report includes a spotlight chapter on YouTube Music usage in the UK and the most used audio platforms for music streaming among users in the country.

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Table of contents

Overview

8
  • Basic Statistic YouTube: share of Google revenues 2017-2024
  • Premium Statistic Global YouTube advertising revenues 2017-2025
  • Premium Statistic YouTube: jobs supported and creators contribution to GDP 2021, by region
  • Basic Statistic UK: selected online activities engagement 2022
  • Basic Statistic UK: online audience of selected services 2022-2023
  • Basic Statistic Google UK Limited: annual revenue in the UK 2018-2023
  • Basic Statistic Google UK Limited: net profit in the UK 2018-2023
  • Basic Statistic Google UK Limited: number of employees in the UK 2018-2023

Usage and demographics

12
  • Premium Statistic Daily audiovisual viewing time in the United Kingdom (UK) 2017-2024, by type
  • Premium Statistic UK: most popular video platforms for intent users 2023
  • Premium Statistic UK: most popular video platforms for live content 2023
  • Premium Statistic YouTube penetration in selected countries and territories Q4 2025
  • Premium Statistic YouTube: share of social network website visits in the United Kingdom (UK) 2018-2026
  • Premium Statistic UK: YouTube users 2023, by age
  • Premium Statistic YouTube: distribution of UK audiences 2025, by gender
  • Premium Statistic UK: YouTube users 2023, by gender
  • Premium Statistic YouTube daily usage among Gen Z in the UK 2022, by age
  • Premium Statistic Most used online social media apps for UK children and teens 2025
  • Basic Statistic Leading YouTube search queries in the UK 2025
  • Basic Statistic UK: actions on short-video platforms 2022

Brand awareness

4
  • Premium Forecast YouTube brand profile in the UK 2023
  • Premium Forecast YouTube brand profile in the UK 2023
  • Basic Statistic Most well-known social networks in the UK 2024
  • Basic Statistic Most well-known video-on-demand brands in the UK 2023

App performance

7
  • Premium Statistic UK yearly growth in monthly time spent using social media apps on Android 2022
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Premium Statistic YouTube IAP revenues 2025, by region
  • Premium Statistic Leading mobile apps in the UK 2025, by reach
  • Premium Statistic Leading mobile apps in the UK 2023, by average time spent
  • Premium Statistic Downloads of YouTube Kids mobile app UK 2015-2025
  • Premium Statistic Leading video apps used by children in the UK 2023

Advertising

5
  • Premium Statistic Digital video advertising spending in the UK 2011-2024
  • Premium Statistic Features of YouTube advertising in the UK 2022
  • Premium Statistic Opinion of UK YouTube entrepreneurs on the platform professional possibilities 2021
  • Premium Statistic YouTube influencers in the UK 2021, by category
  • Premium Statistic Time spent on YouTube by UK fashion & lifestyle shoppers per day 2022

Spotlight: YouTube Music and audio usage

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  • Basic Statistic Most well-known digital music brands in the UK 2023
  • Premium Forecast YouTube Music brand profile in the UK 2023
  • Premium Statistic UK monthly users of selected online audio streaming services 2023
  • Premium Statistic UK YouTube users reasons for listening content on the platform 2023
  • Premium Statistic UK online YouTube audio streaming usage frequency 2023
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