ÌÇÐÄÆÆ½â°æ

Social media in Malaysia

Statistics report on social media in Malaysia

This report presents statistical facts and figures about social media in Malaysia. It covers an overview of the social media landscape in the Asia Pacific, as well as in Southeast Asia, as well as relevant key figures in Malaysia. This report also provides statistics on social media users on different platforms, user demographic, social media advertising, and consumer behavior.

Table of contents

Overview

5
  • Basic Statistic Number of worldwide social media users 2025, by region
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country
  • Premium Statistic Average time spent daily using mobile internet APAC Q3 2024, by country
  • Premium Statistic Social media penetration rates SEA 2025, by country

Key figures

4
  • Basic Statistic Number of internet users in Malaysia 2014-2029
  • Premium Forecast Number of social media users in Malaysia 2000-2040
  • Premium Statistic Penetration rate of social media in Malaysia Q3 2021-Q3 2024
  • Premium Statistic Market share of social media platforms in Malaysia 2026

Number of users

5
  • Premium Forecast Number of Facebook users in Malaysia 2017-2030
  • Premium Statistic Number of Instagram users in Malaysia 2018-2024
  • Premium Forecast Number of LinkedIn users in Malaysia 2017-2030
  • Premium Forecast Number of Twitter users in Malaysia 2017-2030
  • Premium Forecast Number of TikTok users in Malaysia 2018-2029

Audience demographic

5
  • Premium Statistic Share of Facebook users Malaysia 2024, by age and gender
  • Premium Statistic Share of Instagram users in Malaysia 2024, by age and gender
  • Premium Statistic Share of LinkedIn users Malaysia 2024, by age
  • Premium Statistic Share of TikTok users in Malaysia 2024, by age group
  • Premium Statistic Share of TikTok users in Malaysia 2024, by gender

Social media advertising

4
  • Premium Forecast Social media advertising spending in Malaysia 2017-2031
  • Premium Forecast Social media advertising spending growth in Malaysia 2018-2030
  • Premium Forecast ARPU in the social media advertising segment in Malaysia 2017-2031
  • Premium Statistic Age distribution of Meta ad audience in Malaysia 2025, by gender

User behavior

5
  • Premium Statistic Average daily time spent on social media in Malaysia Q3 2019-Q3 2024
  • Premium Statistic Average time per month spent on social media in Malaysia 2024, by platform
  • Premium Statistic Main reasons for using social media in Malaysia Q3 2024
  • Premium Statistic Leading types of social media accounts followed in Malaysia Q3 2024
  • Premium Statistic Usage of social media for brand research in Malaysia Q3 2024, by platform type
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.