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Super apps

Statistics report about super apps

This report presents insights and statistics on super apps. It provides an overview of the addressable market, existing multi-purpose platforms, and user interest as well as onboarding constraints.

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Table of contents

Addressable market

4
  • Basic Statistic Number of mobile devices worldwide 2020-2025
  • Basic Statistic Global smartphone sales to end users 2007-2023
  • Basic Statistic Smartphone mobile network subscriptions worldwide 2016-2028
  • Premium Statistic Estimated day-one super app users and consumer spending 2022, by country

Mobile app market overview

5
  • Premium Statistic Number of apps available in leading app stores 2024-2026
  • Premium Statistic Number of global mobile app downloads 2018-2025
  • Premium Statistic Global mobile app consumer spending/revenue 2021-2025
  • Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
  • Premium Forecast Global app market revenues 2020-2029, by type

Existing multi-purpose platforms

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  • Premium Statistic Number of active WeChat messenger accounts Q2 2015-Q1 2026
  • Premium Statistic Usage rate of WeChat Mini Program in China 2018-2022
  • Premium Statistic MAUs of popular WeChat mini-programs in China 2025
  • Premium Statistic In-app purchase revenue of Tencent's WeChat YTD 2025, by country or region
  • Premium Statistic Global WhatsApp users in selected countries 2021
  • Basic Statistic Forecast of global enterprise spending on WhatsApp Business 2019-2024
  • Premium Forecast Global WhatsApp Business revenues 2023, by region
  • Basic Statistic WhatsApp Pay reachable users in India 2018-2022
  • Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2024
  • Premium Statistic Transaction value of on Jumia 2019-2024

User interest in super apps

9
  • Basic Statistic Super apps: most valued aspects for global consumers 2022
  • Premium Statistic Super apps: most valued aspects for global consumers 2022, by lifestyle persona
  • Premium Statistic Super apps: most valued aspects for global consumers 2022, by device persona
  • Premium Statistic Super apps: interest from global consumers 2022, by device persona
  • Basic Statistic Super apps: interest from global consumers 2022, by lifestyle persona
  • Premium Statistic Super apps: global consumer interest in integrated experiences 2022, by age
  • Premium Statistic Super apps: global consumer interest in integrated experiences 2022, by income
  • Premium Statistic Super apps: global consumer interest in integrated experiences 2022, by education
  • Premium Statistic Super apps: consumers who would change their banking operation by country 2022

Onboarding constraints

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  • Basic Statistic Apps that should have the highest security for global consumers 2022, by category
  • Premium Statistic Global users who would stop using apps when faced with selected cyber threats 2021
  • Basic Statistic Mobile users attitudes towards cyber security in mobile apps 2021
  • Premium Statistic Super apps: global consumers concerns 2022
  • Premium Statistic Super apps: drivers of consumers trust in publishers 2022
  • Premium Statistic Privacy concerns among Apple users in the United States 2021

Spotlight: mobile payments & mobile money usage

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  • Premium Statistic Adoption of mobile contactless/tap to pay in 23 countries worldwide in 2019 and 2021
  • Premium Statistic PayPal penetration, online and offline, in 21 countries worldwide in Q1 2026
  • Premium Statistic Apple Pay penetration, online and offline, in 19 countries worldwide in Q1 2026
  • Premium Statistic Google Pay penetration, online and offline, in 19 countries worldwide in Q1 2026
  • Premium Forecast Biggest contactless payment brands in the U.S. 2025
  • Premium Statistic PayPay's quarterly number of payments Q4 2018-Q4 2024
  • Premium Statistic Mobile money accounts worldwide 2024, by region
  • Premium Statistic Number of M-Pesa customers from 2017 to 2025
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