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Mobile app usage

Statistics report about mobile app usage

This report presents insights and statistics on mobile app usage. It provides an overview of global app store metrics, app revenues, downloads, and user engagement. The report includes a spotlight chapter on mobile artificial intelligence (AI) apps.

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Table of contents

Overview

7
  • Premium Forecast Mobile app downloads worldwide 2017-2029, by segment
  • Premium Statistic Number of iOS and Google Play app downloads as of Q1 2024
  • Premium Statistic Yearly change in global app downloads 2024, by category
  • Premium Statistic Leading global markets for mobile app downloads 2025
  • Premium Statistic Leading global markets for Google Play Store app downloads 2024
  • Premium Statistic Leading global markets for Apple App Store app downloads 2024
  • Premium Statistic Leading mobile app categories worldwide 2025, by downloads

Market metrics

10
  • Premium Statistic Share of mobile app revenues 2024, by app store
  • Premium Forecast Mobile app revenue worldwide 2017-2029, by segment
  • Premium Statistic Quarterly mobile app consumer spend on mobile apps Q4 2024
  • Premium Statistic Cumulative global app spending Q2 2023-Q4 2025
  • Premium Statistic Global Google Play and Apple App Store app revenues Q1 2016-Q4 2025
  • Premium Statistic Leading global markets for mobile app revenue 2025
  • Premium Statistic Leading global markets for mobile app revenue on the Google Play Store 2024
  • Premium Statistic Leading global markets for mobile app revenue on the Apple App Store 2024
  • Premium Statistic Leading mobile app categories worldwide 2025, by revenue
  • Premium Statistic Share of mobile app revenues 2024, by monetization

App usage and engagement

6
  • Premium Statistic Fastest apps to gain 50 million MAU worldwide as of 2024
  • Premium Statistic Leading mobile phone leisure activities worldwide 2024, by region
  • Premium Statistic Share of time spent on mobile apps worldwide 2024, by category
  • Premium Statistic Global Android app retention rate Q3 2024
  • Premium Statistic Global iOS app retention rate Q3 2024
  • Basic Statistic Mobile app user Android retention rate worldwide Q3 2024, by category

Social media apps

5
  • Premium Statistic U.S. most used social video platform 2024, by age
  • Premium Statistic Ad revenues of leading social video platforms in the U.S. 2026
  • Premium Statistic U.S. users minutes spent on mobile social media apps 2023-2024
  • Premium Statistic Most popular Android social apps worldwide 2025, by downloads
  • Premium Statistic Most popular iOS social media apps worldwide 2025, by downloads

Mobile messaging and communication

6
  • Premium Statistic Most popular messenger apps worldwide 2026, by downloads
  • Basic Statistic Most popular global mobile messaging apps 2025
  • Basic Statistic Global online users accessing chat and instant messaging Q1 2022-Q2 2025
  • Premium Statistic Mobile video calls usage reach worldwide Q2 2025, by region
  • Premium Forecast Number of WhatsApp users worldwide 2017-2030
  • Premium Statistic U.S. most used messaging services and communication apps 2025, by age group

OTT and social video

6
  • Premium Statistic Most downloaded video streaming apps worldwide 2025
  • Premium Statistic Social video platforms engagement rate 2024
  • Basic Statistic YouTube Shorts: daily views 2023
  • Premium Statistic TikTok global quarterly downloads 2018-2026
  • Premium Statistic Lemon8 app monthly active users (MAU) worldwide 2020-2024, by app store
  • Premium Statistic U.S. most used social video platform 2025

Mobile gaming

6
  • Premium Statistic Leading mobile app categories 2024, by consumer spending
  • Premium Statistic Leading gaming sub-genre downloads 2024, by platform
  • Premium Statistic Leading gaming sub-genre revenue 2024, by platform
  • Premium Statistic Mobile games with highest IAP revenue worldwide 2025
  • Basic Statistic Global users daily time on gaming apps 2024, by age group
  • Basic Statistic Global daily mobile word gaming engagement 2024, by gender

Spotlight: AI apps

9
  • Premium Statistic Leading Gen AI app downloads during first 10-days from launch 2026
  • Premium Statistic Download market share of generative AI apps in selected markets Q3 2024
  • Premium Statistic ChatGPT and Gemini app downloads worldwide monthly 2023-2026
  • Premium Statistic ChatGPT and Gemini monthly app downloads U.S. 2023-2026
  • Premium Statistic Most downloaded photo editor apps U.S. 2025
  • Premium Statistic Lensa AI in-app purchase revenue 2021-2024
  • Premium Statistic Number of unique devices that used leading AI tools in China 2024
  • Premium Statistic MAU of MiniMax's Xingye AI app users 2024
  • Premium Statistic MAUs of major native AI apps in China 2026
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