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Meta Platforms

Statistics report about Meta Platforms

This report presents insights and statistics on the social networking company Meta Platforms, formerly known as Facebook, Inc. It provides an overview of Meta's global reach, the company's financials, as well as statistics on Meta's most popular social networks and Reality Labs.

Table of contents

Overview

4
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Media usage in an online minute 2024

Company

12
  • Basic Statistic Meta: annual revenue 2009-2025
  • Basic Statistic Meta: annual revenue 2009-2025, by segment
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Basic Statistic Meta: annual marketing expenditure worldwide 2010-2025
  • Basic Statistic Meta annual ad spend 2014-2025
  • Basic Statistic Meta: annual EBIT 2008-2025
  • Basic Statistic Meta: annual net income 2018-2025
  • Basic Statistic Meta: worldwide revenue Q4 2011-Q1 2026
  • Basic Statistic Meta: worldwide revenue Q4 2020-Q1 2026, by segment
  • Basic Statistic Meta: net income Q1 2010-Q1 2026
  • Basic Statistic Meta: number of employees 2004-2025
  • Premium Statistic Meta top executive compensation 2011-2024

Benchmark

7
  • Premium Statistic Market value of the largest internet companies worldwide 2026
  • Basic Statistic Market capitalization of the largest U.S. internet companies 2026
  • Premium Statistic Biggest revenue source of leading tech companies 2025
  • Premium Statistic Workforce of leading global online companies 2014-2024
  • Premium Statistic Internet companies ranked by revenue 2017-2024
  • Basic Statistic Most well-known messenger services in the United States 2024
  • Basic Statistic Most popular global mobile messaging apps 2025

Segment - Family of Apps

8
  • Premium Statistic Meta: daily active people (DAP) Q4 2018-Q1 2026
  • Basic Statistic Meta: average revenue per user 2011-2025
  • Basic Statistic Countries with the most Facebook users 2025
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic Facebook Messenger global app daily active users (DAU) 2023-2024
  • Premium Statistic Monthly global unique WhatsApp users 2020-2025
  • Basic Statistic Threads: quarterly global MAUs 2023-2026
  • Premium Statistic Threads global app downloads 2023-2026, by month

Segment - Reality Labs

5
  • Basic Statistic Meta: annual Reality Labs revenue 2019-2025
  • Basic Statistic Meta: annual Reality Labs operating income/loss 2019-2025
  • Premium Statistic XR headset vendor shipment share worldwide 2020-2025, by quarter
  • Premium Statistic AR/VR headset shipment share worldwide quarterly 2024-2025, by vendor
  • Premium Statistic Comparison of VR headsets worldwide 2023-2026, by price

Marketing

9
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Premium Statistic Organic vs. paid social media used by marketers worldwide 2024
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Premium Statistic Top GenAI benefits for social media marketing according to marketers worldwide 2024
  • Premium Statistic Top GenAI challenges for social media marketing according to marketers worldwide 2024
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