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WeChat

Statistics report about the Chinese messaging app WeChat

This report presents the most important statistics on WeChat, China's most popular messaging and social media app developed by Tencent Holdings. The report starts with WeChat's rankings among global brands and apps, it then looks into the major markets in terms of app revenue and downloads. Comprehensive insights on the brand profile, WeChat Mini Programs, and WeChat users are well presented.

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Table of contents

Overview

5
  • Premium Forecast Number of WeChat users worldwide 2000-2040
  • Premium Statistic Most popular messenger apps worldwide 2026, by downloads
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030
  • Premium Statistic Leading apps in China 2026, by monthly active users

Major markets

6
  • Premium Statistic Number of active WeChat messenger accounts Q2 2015-Q1 2026
  • Premium Statistic Global IAP revenue of Tencent's WeChat 2015-YTD 2025
  • Premium Statistic App downloads of Tencent's WeChat Q1 2026, by country or region
  • Premium Statistic App download distribution of Tencent's WeChat 2025, by country or region
  • Premium Statistic In-app purchase revenue of Tencent's WeChat YTD 2025, by country or region
  • Premium Statistic IAP revenue distribution of Tencent's WeChat 2025, by country or region

Brand strength

5
  • Premium Statistic Top brands worldwide 2026, by Brand Strength Index
  • Premium Statistic WeChat: brand value 2021-2025
  • Premium Forecast WeChat brand profile in the United States 2024
  • Premium Forecast WeChat brand profile in Germany 2024
  • Premium Forecast WeChat brand profile in the UK 2025

WeChat Mini Programs

5
  • Premium Statistic MAU of major mini-program platforms China 2025
  • Premium Statistic Share of WeChat mini-programs in China 2024, by category
  • Premium Statistic MAUs of popular WeChat mini-programs in China 2025
  • Premium Statistic Share of digital retail banking users in China 2021-2024, by channel
  • Premium Statistic Favorite shopping platforms among university students in China 2024

WeChat users

7
  • Basic Statistic Gender distribution of WeChat users worldwide Q3 2023
  • Premium Statistic Age distribution of WeChat users in China 2024
  • Premium Statistic Distribution of WeChat users in China 2024, by first-time entry point
  • Premium Statistic Usage change on WeChat Official Account in China 2024
  • Premium Statistic Average time spent per visit on WeChat Channels in China 2024
  • Premium Statistic Users' intention to shop on WeChat Channels in China 2024
  • Premium Forecast Biggest contactless payment brands at POS in China 2024
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