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Live streaming

Statistics report about live streaming

This report presents a selected range of statistics and data about live streaming worldwide and in the United States, with a special focus on TikTok live commerce potential. The report includes a spotlight chapter on live streaming as a format used for political video content.

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Table of contents

Overview

5
  • Premium Statistic Media usage in an online minute 2024
  • Basic Statistic Main reasons for using the internet worldwide Q4 2025
  • Premium Statistic Most watched online video content each week Q4 2025, by type
  • Premium Statistic Global share of users watching content via streaming services Q2 2025, by country
  • Premium Statistic Live TV versus online video: global consumption trends 2021-2023

Global and U.S. usage

7
  • Basic Statistic Social media and video activities among Gen Z in the U.S. 2023
  • Basic Statistic Weekly global audience reach of video live streaming 2021-2025
  • Premium Forecast Video live streaming sites usage in the U.S. 2025
  • Premium Statistic Most popular livestream video categories in the U.S. 2024
  • Premium Statistic Frequency of watching live stream video in the U.S. 2025, by age group
  • Premium Statistic U.S. users who livestream their own content 2024, by frequency
  • Premium Statistic U.S. users who made money from live streaming content 2025, by age

Live gaming

7
  • Premium Statistic Hours watched on leading gaming live stream platforms Q1 2024, by gaming content
  • Premium Statistic Top live-streamed gaming showcases 2025, by hours watched
  • Basic Statistic Most watched streamers worldwide 2024, by average viewers
  • Basic Statistic Most watched female streamers worldwide 2024, by average viewers
  • Premium Statistic Average viewers of live streamers on selected platforms AMA 2023
  • Premium Statistic Leading VTubers 2024, by average viewers
  • Premium Statistic Creator revenue share on selected live streaming platforms 2026

Twitch

10
  • Premium Statistic Twitch: global video views 2023-2024, by account size
  • Premium Statistic Twitch: global streaming video length 2023-2024, by audience size
  • Premium Statistic Twitch: global stream frequency weekly 2022-2023, by audience size
  • Premium Statistic Leading games on Twitch 2025, by weekly hours viewed
  • Premium Statistic Time spent daily on Twitch among global users 2024
  • Premium Statistic Most popular Twitch games worldwide 2023, by user engagement during debut week
  • Premium Statistic Most popular Twitch streamers worldwide 2025, by average viewers
  • Basic Statistic Leading female Twitch streamers 2025, based on hours watched
  • Basic Statistic Elden Ring hours watched on Twitch 2023
  • Premium Statistic Average daily chess viewers on Twitch worldwide 2019-2024

eSports

5
  • Basic Statistic Worldwide eSports viewer numbers 2020-2025, by type
  • Basic Statistic Top mobile eSports watched on gaming streams worldwide 2024
  • Premium Statistic Most viewer eSports Twitch streamers worldwide 2024
  • Basic Statistic CS Esports World Cup qualifiers 2024, by peak viewers
  • Premium Forecast eSports market revenue worldwide 2017-2030, by segment

Livestreaming in South-East Asia

8
  • Premium Statistic Penetration rate of live streaming in China 2016-2024
  • Premium Statistic Number of live entertainment streaming users in China 2020-2023
  • Premium Statistic Number of live streamers in China 2016-2024
  • Premium Statistic Livestreaming buyer number China 2023-2026
  • Premium Forecast Most used video live streaming sites by brand in South Korea 2023
  • Basic Statistic Leading live streaming platforms for South Korean audiences 2024, by hours watched
  • Premium Statistic Reasons for watching e-sports broadcasts in South Korea 2025
  • Premium Statistic Popular gamers and streamers on Twitch Philippines 2023, by number of followers

Live commerce

7
  • Premium Statistic Social media offering the best social commerce experience worldwide 2025
  • Premium Statistic Online shopping channels delivering the best experience worldwide 2023
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county
  • Premium Statistic Leading social commerce platforms worldwide 2026, by country
  • Premium Statistic Main benefits of livestream shopping for Gen Z consumers worldwide 2023
  • Premium Statistic Internet user groups most likely to watch live shopping events worldwide 2023
  • Premium Statistic Social media users watching livestream shopping worldwide 2023

TikTok live commerce potential

7
  • Premium Forecast Number of TikTok users worldwide 2000-2040
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic TikTok mobile app global IAP revenues 2018-2025
  • Premium Statistic Most talked about brands on TikTok worldwide 2023
  • Premium Statistic Number of visits at seller-vn.tiktok.com Vietnam 2023
  • Premium Statistic Live streaming usage rate on Douyin (TikTok) in China 2020-2024
  • Premium Statistic Most successful Douyin sales influencers in China 2024

Spotlight: Political streaming

6
  • Basic Statistic Preferred video formats among long-form political content consumers 2024
  • Basic Statistic Video podcast preference U.S. users 2024, by category
  • Premium Statistic Rumble: minutes watched worldwide monthly 2020-2024
  • Premium Statistic Leading streamers on Rumble Q2 2024, by average viewers
  • Basic Statistic Twitch most popular political channel 2025, by peak concurrent viewers
  • Premium Statistic HasanAbi monthly hours watched among global users Twitch 2023-2025
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