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Mobile app usage in Europe

Statistics report on mobile app usage in Europe

This report has been compiled to provide statistical information on mobile app usage in Europe. It offers insights on the most downloaded and the highest-grossing apps in selected countries in Europe, as well as a spotlight chapter on mobile ads in Europe.

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Table of contents

Overview

5
  • Premium Forecast Mobile internet usage penetration rate in Europe 2010-2050
  • Premium Forecast Mobile internet penetration in Europe 2024, by country
  • Premium Statistic Mobile app downloads in Europe 2019-2022
  • Premium Statistic Mobile app downloads in Europe Q3 2021
  • Premium Statistic Mobile app downloads in Europe 2024, by segment

App market

7
  • Premium Statistic App revenue in Europe 2017-2031
  • Premium Statistic Mobile app market revenue in Europe 2024, by segment
  • Premium Statistic European app market revenues 2021-2029, by segment
  • Premium Statistic Mobile apps RPD in Europe 2024, by segment
  • Premium Statistic Mobile app consumer expenditure in Europe Q3 2021, by app store
  • Premium Statistic European consumer spending on mobile apps 2021, by app store
  • Premium Statistic European consumer spending on mobile apps Q3 2021, by app store

App downloads

12
  • Premium Statistic Leading Android apps in France 2022, by downloads
  • Premium Statistic Leading iPhone apps in France 2022, by downloads
  • Premium Statistic Leading Android apps in Germany 2022, by downloads
  • Premium Statistic Leading iPhone apps in Germany 2022, by downloads
  • Premium Statistic UK leading Android apps 2023, by downloads
  • Premium Statistic Leading iPhone apps in Great Britain 2022, by downloads
  • Premium Statistic Leading Android apps in Spain 2022, by downloads
  • Premium Statistic Leading iPhone apps in Spain 2022, by downloads
  • Premium Statistic Leading Android apps in Norway 2024, by downloads
  • Premium Statistic Leading iPhone apps in Norway 2024, by number of downloads
  • Premium Statistic Leading Android apps in Sweden 2024, by downloads
  • Premium Statistic Leading iPhone apps in Sweden 2024, by downloads

App revenues

12
  • Premium Statistic Leading Android apps in France 2022, by revenue
  • Premium Statistic Leading iPhone apps in France 2022, by revenue
  • Premium Statistic Leading Android apps in Germany 2022, by revenue
  • Premium Statistic Leading iPhone apps in Germany 2022, by revenue
  • Premium Statistic UK leading Google Play apps 2023, by revenue
  • Premium Statistic Leading iPhone apps in Great Britain in 2022, by revenue
  • Premium Statistic Leading Android apps in Spain 2022, by revenue
  • Premium Statistic Leading iPhone apps in Spain 2022, by revenue
  • Premium Statistic Leading Android apps in Norway 2022, by revenue
  • Premium Statistic Leading iPhone apps in Norway 2022, by revenue
  • Premium Statistic Leading Android apps in Sweden 2024, by revenue
  • Premium Statistic Leading iPhone apps in Sweden 2022, by revenue

App usage and reach

13
  • Premium Statistic Europe: users daily time on apps 2020-2021, by category
  • Premium Statistic EMEA users daily mobile app engagement Q2 2022, by app category
  • Premium Forecast Most used smartphone apps by type in the UK 2023
  • Premium Statistic Leading mobile apps in the UK 2025, by reach
  • Premium Forecast Most used smartphone apps by type in the Netherlands 2023
  • Premium Forecast Most used smartphone apps by type in France 2023
  • Premium Forecast Most used smartphone apps by type in Germany 2023
  • Premium Forecast Most used smartphone apps by type in Italy 2023
  • Premium Forecast Most used smartphone apps by type in Austria 2023
  • Premium Forecast Most used smartphone apps by type in Spain 2023
  • Premium Statistic Leading app categories in Spain 2021, by reach
  • Premium Forecast Most used smartphone apps by type in Finland 2023
  • Premium Forecast Most used smartphone apps by type in Russia 2022

Businesses with apps

7
  • Premium Statistic Digital product experiences among leading European companies 2022
  • Premium Statistic Share of SMBs that have an app in Western Europe 2022
  • Premium Statistic Share of SMBs that have an app in France 2022
  • Premium Statistic Share of SMBs that have an app in Germany 2022
  • Premium Statistic Share of SMBs that have an app in Spain 2022
  • Premium Statistic Share of SMBs that have an app in the Netherlands 2022
  • Premium Statistic Share of SMBs that have an app in Belgium 2022

Social media apps and communication

10
  • Premium Statistic Social apps: global consumer spending 2019-2025, by region
  • Premium Statistic Social apps: global time spent 2019-2021, by region
  • Basic Statistic Active mobile social media penetration in Europe 2021
  • Basic Statistic Monthly active mobile social media users in European countries 2021
  • Premium Forecast Digital Market Outlook: Snapchat users in Europe 2022, by country
  • Premium Forecast Number of users of TikTok advertising in Europe 2017-2030
  • Premium Forecast Number of users of TikTok advertising in the EU 2017-2030, by country
  • Basic Statistic BeReal: cumulative downloads worldwide 2022, by country
  • Basic Statistic Share of WhatsApp users in selected European countries 2024
  • Premium Statistic Mobile video calls usage reach worldwide Q2 2025, by region

Shopping and payment apps

6
  • Premium Statistic Mobile e-commerce share in Western Europe 2022, by country
  • Premium Statistic EU consumers who use mobile apps for online shopping purposes 2021
  • Premium Statistic Share of online shoppers purchasing through mobile phones in Europe 2021
  • Premium Statistic Average mobile basket value in Europe 2019-2022
  • Premium Statistic Mobile payment market size in 10 countries in Europe in 2020, with a 2025 forecast
  • Basic Statistic Europe: downloads of payment and money transfer apps 2018-2021

Spotlight: mobile advertising in Europe

7
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2017-2029
  • Premium Statistic Preferred connected devices to encounter ads for EMEA users Q2 2022
  • Premium Statistic EMEA users seeing online ads on selected online services Q2 2022, by device
  • Premium Statistic Preferred mobile apps to encounter ads for EMEA users Q2 2022, by category
  • Premium Statistic EMEA users actions prompted by in-app ads Q2 2022, by app category
  • Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
  • Premium Statistic Reasons for EMEA region mobile gamers to watch in-app video ads 2021
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