Mobile payment: Apple Pay users in Brazil

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Apple Pay users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Brazil (''brand users'') against Brazilian mobile payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on mobile payment: Apple Pay users in Brazil

Apple Pay is more popular among Millennials than other mobile payment services
53% of Apple Pay users are male
Apple Pay has a larger share of users with a high income than other mobile payment services
Apple Pay users are more likely to live in megacities than mobile payment users in general
Social justice is less important to Apple Pay users than to other mobile payment users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards personal finances
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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