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Mobile video worldwide

Statistics report about global mobile video usage

This report includes statistical information about mobile video trends and usage worldwide. It gives insights on the most popular video apps worldwide, as well as focus on the mobile consumption of three different video categories: video-on-demand, online video, and social video.

Table of contents

Overview

5
  • Basic Statistic Global cellular data traffic used for apps 2025, by category
  • Premium Statistic Global mobile app downloads 2023, by category
  • Premium Statistic Global mobile app consumer spending 2023, by category
  • Premium Statistic Share of time spent on mobile apps worldwide 2024, by category
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025

Benchmarks

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  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Leading social video platforms and features 2024, by video views
  • Premium Statistic Leading video apps worldwide 2025, by downloads
  • Premium Statistic Most downloaded video streaming apps worldwide 2025
  • Premium Statistic Leaing streaming apps worldwide 2025, by IAP revenue
  • Premium Statistic Leading video apps used by children in the U.S. 2023

Mobile video on-demand

5
  • Premium Statistic OTT video app consumer spending 2020-2023
  • Premium Statistic Leading OTT video app consumer spending 2023
  • Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
  • Premium Statistic U.S. Netflix quarterly app downloads 2016-2024
  • Premium Statistic Monthly active users of leading long-form video apps in China 2026

Online video platforms

6
  • Premium Statistic YouTube iOS revenue in leading markets Q2 2024
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Premium Statistic Downloads of YouTube Kids mobile app worldwide 2015-2025
  • Premium Statistic Leading markets for Twitch mobile app installs 2025 YTD
  • Premium Statistic Bilibili's average MAUs Q1 2020-Q1 2026
  • Premium Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2024

Social video apps

6
  • Premium Statistic Video views on leading social video platforms and features 2024, by account size
  • Premium Forecast Number of TikTok users worldwide 2000-2040
  • Premium Statistic Countries with the most TikTok users 2025
  • Basic Statistic YouTube Shorts: global logged in monthly users 2022-2023
  • Basic Statistic YouTube Shorts: daily views 2023
  • Premium Statistic Monthly active users of leading short video apps in China 2026

Spotlight: monetization

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  • Premium Statistic Subscription model adoption in selected app categories 2023
  • Premium Statistic Mobile app subscription prices 2024, by category
  • Premium Statistic Global mobile app spending increase in selected categories 2022-2023
  • Premium Statistic Global YouTube advertising revenues 2017-2025
  • Premium Statistic YouTube IAP revenues 2025, by region
  • Premium Statistic Netflix IAP revenues Q1 2018-Q2 2024
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic Average ad revenue per brand advertiser of Chinese video platform iQIYI 2017-2023
  • Premium Statistic Number of live commerce sessions on Douyin in China 2023, by influencer
  • Premium Statistic Leading celebrities in Douyin's live commerce in China 2023, by sales volume
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