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Social media in Thailand

Statistics report on social media in Thailand

This report presents graphs and tables on the social media market in Thailand. It provides an overview of the sector in Thailand, delving into leading social media platforms such as Facebook and Instagram, and other major social media platforms. It also includes social commerce figures, and consumer perspectives.

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Table of contents

Overview

3
  • Premium Statistic Social media penetration rates SEA 2025, by country
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Social network penetration Thailand Q3 2024

Meta Platforms' Facebook

4
  • Premium Statistic Share of Facebook users Thailand 2026, by gender
  • Premium Statistic Leading brand Facebook fan pages with the most fans Thailand 2024, by company
  • Premium Statistic Leading news Facebook fan pages with the most fans Thailand 2024
  • Premium Statistic Leading celebrity Facebook fan pages with the most fans Thailand 2024

Meta Platforms' Instagram

3
  • Premium Forecast Number of Instagram users in Thailand 2017-2030
  • Premium Statistic Share of Instagram users Thailand 2025, by gender
  • Premium Statistic Leading Instagram accounts Thailand 2024, by number of followers

Other social media platforms

4
  • Premium Statistic YouTube users in Thailand 2025, by gender
  • Premium Forecast Number of Twitter users in Thailand 2017-2030
  • Premium Forecast Number of LinkedIn users in Thailand 2017-2030
  • Premium Forecast Number of WhatsApp users in Thailand 2017-2030

Social commerce

4
  • Premium Forecast Number of social commerce users in Thailand 2020-2030
  • Premium Forecast Penetration rate of social commerce in Thailand 2020-2030
  • Premium Forecast Social commerce market revenue in Thailand 2020-2030
  • Premium Statistic Social commerce shopping frequency Thailand 2025

Consumer persepective

6
  • Premium Statistic Daily time spent using online media Thailand Q3 2024, by activity
  • Premium Statistic Leading types of social media accounts followed Thailand 2024
  • Premium Statistic Main reasons for using social media Thailand 2025
  • Premium Statistic Favorite social media platforms Thailand Q2 2025
  • Premium Statistic Leading social media platforms for social commerce Thailand 2025, by age
  • Premium Statistic Leading products bought on social commerce Thailand 2025, by gender
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