This statistic shows the open rate of advertising e-mails worldwide as of October 2018, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about ** percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails.
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HubSpot. (October 19, 2018). Open rates of advertising e-mails worldwide as of October 2018, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open rates of advertising e-mails worldwide as of October 2018, by industry." Chart. October 19, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. (2018). Open rates of advertising e-mails worldwide as of October 2018, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot. "Open Rates of Advertising E-mails Worldwide as of October 2018, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Oct 2018, /statistics/457954/e-mail-marketing-global-open-rates-by-industry/
HubSpot, Open rates of advertising e-mails worldwide as of October 2018, by industry ÌÇÐÄÆƽâ°æ, /statistics/457954/e-mail-marketing-global-open-rates-by-industry/ (last visited July 21, 2026)
Open rates of advertising e-mails worldwide as of October 2018, by industry [Graph], HubSpot, October 19, 2018. [Online]. Available: /statistics/457954/e-mail-marketing-global-open-rates-by-industry/
