The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from , video ads had an install-to-purchase conversion rate of *** percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Smaato. (June 6, 2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019." Chart. June 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. (2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion Rate of In-app Video and Display Advertising Worldwide in 1st Quarter 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2019, /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato, Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 ÌÇÐÄÆƽâ°æ, /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/ (last visited July 24, 2026)
Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 [Graph], Smaato, June 6, 2019. [Online]. Available: /statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
