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Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

Q1 2017 to Q1 2020

Supplementary notes

Figures preceding Q1 2019 were retrieved from earlier reports.

Citation formats

Twitter median CTR worldwide 2017-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2020
In the first quarter of 2020, Twitter's clickthrough rate (CTR) stood at **** percent, up from **** percent in the corresponding quarter of 2019. In 2020, Twitter's ad revenue amounted to **** billion U.S. dollars.
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Online advertising metricsDigital advertising in the U.S.Social media advertising and marketing worldwideDigital advertising formats in the U.S.Facebook advertising and marketing
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