U.S. Google AdWords CPA by industry 2018| ��ƽ��

Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)

Characteristic	Search	Google Display Network (GDN)
Advocacy	96.55	70.69
Auto	33.52	23.68
B2B	116.13	130.36
Consumer Services	90.7	60.48
Dating & Personals	76.76	60.23
E-commerce	45.27	65.8
Education	72.7	143.36
Employment Services	48.04	59.47
Finance & Insurance	81.93	56.76
Health & Medical	78.09	72.58
Home Goods	87.13	116.17
Industrial Services	79.28	51.58
Legal	86.02	39.52
Real Estate	116.61	74.79
Technology	133.52	103.6
Travel & Hospitality	44.73	99.13

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Release date

June 2018

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Region

United States

Survey time period

August 2017 to January 2018

Supplementary notes

Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.

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The timeline shows the average cost-per-action in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPA for legal AdWords on Google Display Network amounted to 39.52 U.S. dollars in the measured period, whereas the same keywords on search cost 86.02 U.S. dollars per action.