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Before you last bought your home, garden, and DIY products online, did you visit traditional stores to see product?

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Source

Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Number of respondents

1,012 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

Citation formats

Reversed ROPO effect when purchasing home, garden, DIY in Poland 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 4, 2024

In 2024, ** percent of consumers in Poland did not check products in traditional shops before buying home, garden, and DIY products on the internet (reversed ROPO). For comparison, ** percent of respondents, before buying home, garden, and do-it-yourself items in a stationary store, searched for product information on the internet (ROPO effect).

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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Access limited to Free Statistics. Premium Statistics are not included.
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