During the observed period, the number of consumers in Poland willing to buy offline, encouraged by information about products found on the internet (ROPO effect — Research Online, Purchase Offline) increased from ** percent in 2015 to ** percent in 2025.
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Izba Gospodarki Elektronicznej. (June 23, 2025). Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1098894/poland-consumers-willing-to-buy-offline/
Izba Gospodarki Elektronicznej. "Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2025." Chart. June 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1098894/poland-consumers-willing-to-buy-offline/
Izba Gospodarki Elektronicznej. (2025). Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1098894/poland-consumers-willing-to-buy-offline/
Izba Gospodarki Elektronicznej. "Share of Consumers Who Were Encouraged by Product Information on The Internet to Buy Offline (Ropo Effect) in Poland from 2015 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2025, /statistics/1098894/poland-consumers-willing-to-buy-offline/
Izba Gospodarki Elektronicznej, Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1098894/poland-consumers-willing-to-buy-offline/ (last visited July 30, 2026)
Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2025 [Graph], Izba Gospodarki Elektronicznej, June 23, 2025. [Online]. Available: /statistics/1098894/poland-consumers-willing-to-buy-offline/
