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Share of consumers who were encouraged by product information in store to buy online (reverse ROPO effect) in Poland from 2024 to 2025

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Sources

Release date

June 2025

Region

Poland

Survey time period

2024 to 2025

Number of respondents

1,982 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Share of consumers who research online but purchase offline in Poland 2024-2025

Published by
Yihan Ma,
Jul 21, 2025

During the observed period, the number of consumers in Poland willing to buy online, encouraged by information about products found in stores (reverse ROPO effect — Research Offline, Purchase Online) decreased from ** percent in 2015 to ** percent in 2025.

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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