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Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017

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Source

Release date

February 2018

Region

Worldwide, North America

Survey time period

December 2017

Number of respondents

160 respondents

Special properties

among B2B marketers

Supplementary notes

The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.

Citation formats

Effectiveness of selected tactics in B2B demand generation in 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 2, 2018
This statistic presents the perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017. According to the findings, ** percent of respondents stated webinars were effective in terms of generating qualified leads for the top of the funnel, compared to ** percent of respondents who thought they were helpful in converting and accelerating leads at middle and late stages of the funnel.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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