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Share of holiday season shopper types in Canada in 2017

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Sources

Release date

September 2018

Region

Canada

Survey time period

November 2017 to January 2018

Number of respondents

2,731 respondents

Age group

18 years and older

Supplementary notes

* Consumers who spread their shopping through the holiday season.
** Consumers who shop before the Black Friday and Cyber Monday weekend.
*** Consumers make most of their purchases during the last week or so of the holidays.
**** Consumers who shop on the Black Friday and Cyber Monday weekend.

Citation formats

Ways Canadian consumers shop during the holiday season 2017

Published by
F. Watty,
Sep 20, 2018
This statistic displays the share of different types of holiday season shoppers identified in Canada throughout the 2017 shopping period, surveyed from *** to **. Some ** percent of survey respondents stated that they are evergreen buyers, meaning that they spread their shopping throughout the entire holiday season.
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