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When male Ecuadorian consumers start their Christmas shopping in 2022, by month and product category

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Source

Release date

December 2022

Region

Ecuador

Survey time period

September and October, 2022

Number of respondents

358 respondents

Special properties

respondents from Quito (50%) and Guayaquil (50%); Generation Z (27%), Millenials (38%), Generation X (23%), Baby Boomers (12%)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "¿En qué mes empieza a realizar sus compras navideñas?"

Citation formats

Ecuador: start of holiday shopping for men in 2022, by product category

Published by
F. Watty,
Nov 29, 2023
In 2022, over half of male Ecuadorian consumers said they would start to buy presents for their family in December, while roughly *** out of 10 male consumers did not plan on buying gifts for their families at all. When it came to clothes for Christmas and New Year, almost a quarter of male survey respondents indicated they would start their purchases in November.
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