Data is based on e-mails sent through MailUp platform.
Receiving rate is the share of e-mails delivered without bounces or errors.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Click-through rate is the share of e-mails where users clicked on all links.
Unique open rate is the share of e-mails read by unique users.
Citation formats
E-commerce direct e-mail marketing metrics in Italy 2020
According to data provided by , the click-to-open rate for e-mails that users received from business-to-consumer e-commerce businesses was **** percent.
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MailUp. (April 23, 2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company." Chart. April 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. (2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of Direct E-mail Marketing from E-commerce Companies in Italy in 2020, by Type of Company." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2021, /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp, Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company ÌÇÐÄÆƽâ°æ, /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/ (last visited July 31, 2026)
Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph], MailUp, April 23, 2021. [Online]. Available: /statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
