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Priorities for digital advertising measurement in Europe in 2017 and 2018

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Source

Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446**

Supplementary notes

* The source adds the following information: "Survey participants were asked to rate various options on a scale of 1 to 4, 1 being the least important, 4 being the most important." ** 49 advertisers, 154 publishers and 243 agencies

Citation formats

Digital advertising measurement priorities in Europe 2017-2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2018
This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from * to *, where * meant 'would not help' and * meant 'would definitely help'. In 2018, ** percent of respondents rated the ability to perform cross-media evaluations as a * or *.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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