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Median Amazon sponsored products advertising cost of sale (ACOS) in selected countries in Western Europe in 2022

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Source

Release date

February 2023

Region

Europe

Survey time period

2022

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Amazon sponsored products ACOS in Western Europe 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2023
Among the five Western European countries presented in the data set, median advertising cost of sale (ACOS) of sponsored products ads on Amazon was the highest in the United Kingdom, with **** percent. The value was the lowest in Germany, with **** percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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