| Characteristic | Incentives for joining e.g. vouchers | If the hotel reception recommends it | If a friend recommends it | If it appears in digital magazines or blogs | If social media influencers use it |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
November 2017
More information
Region
France, Germany, Italy, Spain, United Kingdom
Survey time period
July 7-20, 2017
Number of respondents
6000*
Age group
25-55 years
Special properties
frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program
Method of interview
Online survey
Supplementary notes
* 1200 respondents per country.
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