This statistic shows the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks, sorted by age group. As of the survey period, the highest percentage of respondents that declared to feel influenced by celebrities' posts on social media was found in the age category (roughly seven percent). Conversely, around ** percent of those aged 65 and over stated not to be influenced at all.
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Euromedia Research. (December 6, 2017). When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/
Euromedia Research. "When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?." Chart. December 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/
Euromedia Research. (2017). When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/
Euromedia Research. "When It Comes to Your Purchase Decisions, to Which Extent Do You Feel Influenced by The Celebrities You Follow on Social Networks?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2017, /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/
Euromedia Research, When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks? ÌÇÐÄÆƽâ°æ, /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/ (last visited July 31, 2026)
When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks? [Graph], Euromedia Research, December 6, 2017. [Online]. Available: /statistics/795831/social-media-influence-on-consumer-purchasing-decisions-by-age-group-in-italy/
