| Characteristic | Share of respondents |
|---|---|
| I did not need to buy anything | 39% |
| I did not have money to buy at this time | 27% |
| I did not find attractive deals | 22% |
| I do not trust El Buen Fin deals | 19% |
| I had no time | 15% |
| The current economic situation and inflation prevented me from being able to buy. | 14% |
| I prefer to wait for other types of promotions and offers | 13% |
| I did not find out about the Buen Fin promotions | 6% |
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Source
Sources
Release date
January 2024
More information
Region
Mexico
Survey time period
November 2023
Number of respondents
454 respondents
Age group
18 years and older
Special properties
Non-buyers
Method of interview
Online panel
Supplementary notes
Original question: "¿Cuáles son las razones por las que no compraste durante el Buen Fin 2023?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
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