| Characteristic | Share of respondents |
|---|---|
| Take advantage of discounts and promotions at that moment | 72% |
| Better promotions and discounts than other campaigns during the year | 38% |
| To buy several items and make better use of my money | 35% |
| I planned or saved to buy what I want during this campaign | 31% |
| Because El Buen Fin offers a wide variety of products and services | 22% |
| The campaign fits exactly when I need to make purchases | 10% |
| Because I couldn’t buy in other campaigns during the year | 8% |
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Source
Sources
Release date
October 2025
More information
Region
Mexico
Survey time period
August 2025
Number of respondents
193 digital buyers
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. In 2025, El Buen Fin took place from the 13th to the 17th of November.
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