respondents who had previously stated that they intend to purchase something on Black Friday
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Multiple answers were allowed. * The report's total number of surveyed participants amounted to a sample of 1,009 people, representative of the French population.
Citation formats
Consumers who wait for Black Friday to buy their Christmas gifts in France 2024
The results of a survey carried out in October 2024 show that the majority of French consumers waits for Black Friday to make at least some Christmas gifts purchases. Only six percent of respondents stated that they do not purchase Christmas gifts.
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OpinionWay, & Bonial. (November 4, 2024). Do you wait for Black Friday to purchase Christmas gifts? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
OpinionWay, und Bonial. "Do you wait for Black Friday to purchase Christmas gifts?." Chart. November 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
OpinionWay, Bonial. (2024). Do you wait for Black Friday to purchase Christmas gifts?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
OpinionWay, and Bonial. "Do You Wait for Black Friday to Purchase Christmas Gifts?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Nov 2024, /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
OpinionWay & Bonial, Do you wait for Black Friday to purchase Christmas gifts? ÌÇÐÄÆƽâ°æ, /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/ (last visited August 05, 2026)
Do you wait for Black Friday to purchase Christmas gifts? [Graph], OpinionWay, & Bonial, November 4, 2024. [Online]. Available: /statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
