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Public opinion on using big data to target online advertising in Latin America in 2017

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Source

Release date

September 2017

Region

Latin America and the Caribbean

Survey time period

August 2017

Number of respondents

2,500 respondents

Age group

18 years and older

Special properties

respodents from Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Peru, Paraguay, Uruguay and Venezuela

Method of interview

Online survey

Supplementary notes

Original question: ¿Que opinas del uso que hacen las empresas de tu conducta en internet y redes sociales?"

Citation formats

Latin America: public opinion on using big data to target online advertising 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 24, 2017
The graph presented results of a survey regarding the use of big data to target online advertising in Latin America as of August 2017. During the survey, 46 percent of respondents stated that they believed this kind of advertising was convenient because it facilitated the access to products users looked for.
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Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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