* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
Citation formats
Most important attributes of marketing teams ranked by average score in Spain 2015
This statistic shows the attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance on a scale from 1 to 5. According to the results of the survey conducted between June and September 2015, the contribution to research was the most important attribute within marketing teams, followed by product information with an average score of 3.67.
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Scopen. (February 15, 2016). Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. "Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance." Chart. February 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. (2016). Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. "Attributes of The Marketing Team According to Professionals of The Advertising Industry in Spain in 2015, by Level of Importance." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2016, /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen, Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance ÌÇÐÄÆƽâ°æ, /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/ (last visited August 01, 2026)
Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance [Graph], Scopen, February 15, 2016. [Online]. Available: /statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
