According to a study of marketers and agencies in the United States, ** percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to ** percent in 2019, equal to the share of budget allocated to desktop video that year.
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IAB (U.S.). (April 29, 2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format." Chart. April 29, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). (2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of Digital Advertising Budgets According to Agencies and Marketers in The United States from 2017 to 2019, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2019, /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.), Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format ÌÇÐÄÆƽâ°æ, /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/ (last visited August 06, 2026)
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: /statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
