In 2021, nonprofits from Canada, the United Kingdom, and the United States spent ** percent of their total digital advertising budgets on direct fundraising. That same year, the organizations devoted ** percent of their digital ad budgets to lead generation.
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M+R. (April 27, 2022). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. "Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective." Chart. April 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. (2022). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. "Distribution of Digital Advertising Expenditure of Nonprofits in Canada, The United Kingdom, and The United States in 2021, by Objective." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2022, /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R, Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective ÌÇÐÄÆƽâ°æ, /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/ (last visited July 20, 2026)
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective [Graph], M+R, April 27, 2022. [Online]. Available: /statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
