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Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016

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Source

Release date

January 2017

Region

United States

Survey time period

November and December 2016

Number of respondents

200 respondents

Special properties

B2B marketing leaders

Citation formats

B2B marketing technology tactics effectiveness perception in the U.S. in 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2017
The graph presents information on the perception of effectiveness of selected marketing technology tactics used among B2B marketers in the United States as of December 2016. During the survey, ** percent of respondents said the e-mail nurturing program was effective, while ** percent said the same about predictive lead scoring.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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