This question was phrased by the source as follows: "Have you ever downloaded software/apps on any of your personal devices that allows you to block adverts on the internet?"
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Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of ***, broken down by demographic. The survey found that more than half of respondents aged between 18 and 24 years stated that they had downloaded ad blocking software in the past.
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IAB UK. (March 13, 2017). Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. "Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic." Chart. March 13, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. (2017). Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. "Share of Respondents That Had Downloaded Ad Blocking Software before in The United Kingdom (Uk) as of February 2017, by Demographic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2017, /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK, Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic ÌÇÐÄÆƽâ°æ, /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/ (last visited August 05, 2026)
Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic [Graph], IAB UK, March 13, 2017. [Online]. Available: /statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
