Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing
Characteristic
Digital
Traditional
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The source does not mention the specific date of survey.
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near
future."
Citation formats
Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
This statistic shows the outcome of a survey question concerning the opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by marketing type. During the surveyed period, the respondents indicated that roughly ** percent of their marketing mix budget was spend on digital marketing in 2016.
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IAB (U.S.). (January 25, 2017). Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/
IAB (U.S.). "Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing." Chart. January 25, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/
IAB (U.S.). (2017). Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/
IAB (U.S.). "Opinions on The Share of The Marketing Budget Spend on Digital and Traditional Marketing Measures in The Netherlands in 2016, with a Forecast to 2020, by Type of Marketing." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2017, /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/
IAB (U.S.), Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing ÌÇÐÄÆƽâ°æ, /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/ (last visited August 01, 2026)
Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing [Graph], IAB (U.S.), January 25, 2017. [Online]. Available: /statistics/682876/expected-distribution-of-marketing-budget-spend-in-the-netherlands-by-type/
