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What are your main reasons for blocking ads while you use the internet?

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Sources

Release date

February 2017

Region

Worldwide

Survey time period

Q4 2016

Number of respondents

25,908 ad block users

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Please could you tell us your main reasons for blocking ads while you use the internet?"

Citation formats

Reasons for adblock use worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2017
The graph shows data on reasons for using adblocking software worldwide in the fourth quarter of 2016. During a survey, ** percent of respondents stated they found online ads intrusive.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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