In 2023, the highest expenditure on outdoor advertising in South Korea was in transit, and amounted to around billion South Korean won. Billboards were also a successful type of outdoor advertising. It was projected that these two formats will continue to dominate in the upcoming years.
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KOBACO. (January 23, 2025). Outdoor advertising expenditure in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. "Outdoor advertising expenditure in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won)." Chart. January 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. (2025). Outdoor advertising expenditure in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO. "Outdoor Advertising Expenditure in South Korea from 2015 to 2023 with Forecasts up to 2025, by Format (in Billion South Korean Won)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2025, /statistics/632468/ooh-ad-spend-format-south-korea/
KOBACO, Outdoor advertising expenditure in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) ÌÇÐÄÆƽâ°æ, /statistics/632468/ooh-ad-spend-format-south-korea/ (last visited July 23, 2026)
Outdoor advertising expenditure in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) [Graph], KOBACO, January 23, 2025. [Online]. Available: /statistics/632468/ooh-ad-spend-format-south-korea/
