In 2018 it was calculated that the United States led the pack in terms of out-of-home advertising spending, having invested *** billion U.S dollars in the medium that year. Its closest competitor was Japan, with OOH ad spend reaching *** billion U.S dollars in the measured period. Closing the top six was the UK at *** billion dollars outdoor ad expenditures in 2018.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer, & Magna Global. (February 7, 2019). Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/656165/share-ooh-ad-spend/
eMarketer, und Magna Global. "Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars)." Chart. February 7, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/656165/share-ooh-ad-spend/
eMarketer, Magna Global. (2019). Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/656165/share-ooh-ad-spend/
eMarketer, and Magna Global. "Leading Out-of-home Advertising Countries Worldwide in 2018, by Ooh Ad Spend (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2019, /statistics/656165/share-ooh-ad-spend/
eMarketer & Magna Global, Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/656165/share-ooh-ad-spend/ (last visited August 01, 2026)
Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend (in billion U.S. dollars) [Graph], eMarketer, & Magna Global, February 7, 2019. [Online]. Available: /statistics/656165/share-ooh-ad-spend/
