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Factors that influence online purchase decisions in the United States and the United Kingdom in 2022

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Source

In cooperation with
Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

Citation formats

Main online purchase influence factors in the U.S. & UK 2022

Published by
F. Watty,
Aug 23, 2022

Fast delivery is the most important factor that influences the online purchase decisions of consumers in the United States and the United Kingdom. During a January 2022 survey, respondents (** percent) in these markets mentioned fast delivery as a defining feature of buying online. Their shopping behavior was also significantly influenced by secure tracking and packaging availability.

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