* Data collected from series of continuously rolling surveys. The source reports that daily sample sizes consist of approximately 2,000 to 4,500Â participants.
Citation formats
E-commerce purchasing factors for U.S. Gen Z and millennial fashion shoppers 2024
As of 2024, millennials were more focused on e-commerce purchasing factors when buying clothes and shoes than Gen Z. More millennials (** percent) considered the ability to buy fashion online as an important factor for purchasing than en Z (**** percent).
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YouGov. (November 10, 2024). Important e-commerce purchasing factors for Gen Z and millennial apparel and shoe shoppers in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/
YouGov. "Important e-commerce purchasing factors for Gen Z and millennial apparel and shoe shoppers in the United States as of October 2024." Chart. November 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/
YouGov. (2024). Important e-commerce purchasing factors for Gen Z and millennial apparel and shoe shoppers in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/
YouGov. "Important E-commerce Purchasing Factors for Gen Z and Millennial Apparel and Shoe Shoppers in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2024, /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/
YouGov, Important e-commerce purchasing factors for Gen Z and millennial apparel and shoe shoppers in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/ (last visited July 31, 2026)
Important e-commerce purchasing factors for Gen Z and millennial apparel and shoe shoppers in the United States as of October 2024 [Graph], YouGov, November 10, 2024. [Online]. Available: /statistics/1607601/e-commerce-purchasing-factors-us-gen-z-millennial-fashion/
