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Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022

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Source

Release date

November 2022

Region

Worldwide

Survey time period

August 2022

Supplementary notes

Survey conducted among 11,049 impulse buyers aged 16 to 64 in 12 markets.
To the question: "What are the most common reason(s) why you make impulse purchases?"

Citation formats

Top reasons for online impulse purchases by Gen Z worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2023

When asked about their main reason for making unplanned purchases online, ** percent of global Gen Z shoppers mentioned wanting to take advantage of sales and deals. Meanwhile, ** percent said wanting to treat or reward themselves. The third prominent factors were the excitement of discovering new items and the convenience of the online checkout process, each cited by ** percent of Gen Z participants.

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